Tissue paper elevated to an art form. Every sheet a quiet luxury, made to care for what matters most.
LOUMI was founded on a single conviction: everyday essentials should be extraordinary. Our tissue paper is sourced from sustainably managed forests, processed without harsh chemicals, and crafted to the softness of the finest linens. Nothing superfluous. Nothing compromised.
Our flagship tissue. Unbleached, 3-ply softness with a whisper-light texture that feels impossibly gentle.
The warmth of natural ecru. Dye-free, chemical-free — pure pulp in its most honest, beautiful form.
A curated set of three. Wrapped in handmade paper, tied with linen — the perfect expression of quiet luxury.
Harvested exclusively from FSC-certified forests in Scandinavia — no recycled filler, no compromise on purity.
Zero optical brighteners, zero fragrance, zero chlorine. Just clean paper at its softest.
Our proprietary emboss pattern creates micro-cushioning that makes every use feel considered.
Wrapped in seed paper. Every box can be planted — wildflower meadows from your waste.
"The luxury of softness is not indulgence — it is the simplest form of self-respect."
We started LOUMI because we noticed the finest hotels and homes always had something different about their tissue. We spent three years finding out what that was. This is the result.
First-use fibres only. Longer, stronger, softer than recycled alternatives.
Every tree replaced. Every harvest audited. Every batch traceable to source.
Dermatologist tested for sensitive skin. No dyes, no perfumes, no harsh chemicals.
Packaging that returns to earth. Our seed-paper wrap grows wildflowers when planted.
"I never thought I'd have feelings about tissue paper. LOUMI changed that. The texture, the restraint of the packaging — it's genuinely beautiful."
"We stocked these in our boutique hotel rooms and guests started asking where to buy them. That says everything about the quality."
"As someone with sensitive skin, finding a tissue without additives was a journey. PURA is the only brand I trust for our family."