Meet loumi.
The new standard
in everyday hygiene.
Ultra-soft 2-ply 100% virgin pulp.
Loumi Ocean Blue
100% virgin pulp fiber with ultra-absorbent 2-ply softness. Designed to complement modern living spaces.
Premium hygiene essentials built on one promise, comfort you can trust, every single day. Crafted from 100% virgin pulp with an automated zero-touch process.
loumi — 2-Ply Premium
Facial Tissue.
Velvety skin feel, high moisture absorbency, and zero-lint finish.
Compact & convenient for bedside, car, or office desks.
Ideal multi-pack combo for modern family homes and daily routine.
Material Composition
100% Virgin Fiber
Made exclusively from 100% virgin plantation fiber.
Chemical-Free Processing
The tissues are entirely free from Optical Brightening Agents (OBA) and elemental chlorine.
Hypoallergenic Quality
The absence of recycled residues makes the sheets hypoallergenic and safe for sensitive facial skin.
Sourcing Certification
The fiber is sourced sustainably through PEFC-certified plantation wood.
Technical Standard
Purity & comfort by design.
Every tissue is designed to deliver uncompromised hygiene and dependable strength.
100% Virgin Pulp
Imported 100% virgin pulp ensuring velvety softness, high absorbency, and freedom from recycled chemicals.
Zero-Touch Automated
Engineered in an automated facility where touch-free technology handles every phase until unboxing.
Dermatologically Tested
Pure and non-irritating for delicate skin. Formulated without chlorine, fluorescent bleach, or dyes.
Eco-Conscious Packaging
Sourced from responsibly managed forests, housed in 100% recyclable, environmentally sound packaging.
Quality Guarantees & Certifications
Be the first to get loumi.
Just book your box on whatsapp
and we'll let you know when it drops.
Helm&Huez
built on a belief.
At Helm&Huez, we believe everyday comfort should never compromise on cleanliness. We fuse global raw materials with cutting-edge manufacturing to create premium daily essentials that households, businesses, and communities can trust.
loumi is our first step — a premium facial tissue built on three pillars: exceptional softness, reliable strength, and an automated zero-hand-touch packaging process. loumi isn't just a tissue — it's a benchmark for modern hygiene.